Utilizing the Phone to Strengthen Multichannel Marketing Campaigns
A Talk by Phillip James and Liz Herbers
About this Talk
Long gone are the days of your phone program operating on an island alone. It’s time to integrate phone into your multi-channel marketing efforts to enhance overall program performance. In this session, we will discuss how the new Digital Philanthropy Center at the University of Cincinnati has been utilized to work in tandem with our core appeals, giving days, recognition societies, cause-based campaigns, stewardship and more.