Using Your Donor Engagement Center as a Pipeline Powerhouse
A Talk by James Barnard (Associate Vice President, Digital Fundraising and Marketing, BWF)
About this Talk
Most donor engagement centers are tasked with raising funds and growing donor numbers, but they are also uniquely positioned to contribute to the major gifts pipeline. In this session we’ll explore ways to transform your donor engagement center into a powerhouse for pipeline development. We’ll discuss: creating a strategy with objectives and metrics developing lead generation tactics using cadences to create donor journeys and prospect warming campaigns and much more