Transforming Your Engagement Center’s ROI

How do you yield a healthy ROI within your engagement center? With this ‘key performance indicator’ (KPI) so often being used to benchmark the success and effectiveness of a given campaign, what steps can campaign managers take to drive this all-important figure upwards? In this session, we will look at reducing spend, increasing income, boosting contact and conversion rates, diversification of approach, technology adoption and much more. Attendees will be invited to think creatively and innovatively about their outreach efforts, and will leave with a clear plan of action in order to maximize their campaign ROI.