Panel Discussion: Cohesion & Collaboration in the Context of Complex Communication Plans
A Talk by Rachel Spencer , James Barnard , Liz Herbers , Jeff Pacini and Daniel Sims
About this Talk
With an ever increasing focus on true alumni engagement, and with more cooks (and technology) in the kitchen than ever before, how do we work together to create the best possible journey for our donors?
How can the engagement center be used to support and complement concurrent campaigns, without risking over-contacting (or confusing) our audiences? How can student-led outreach integrate itself into the wider communications structure, and what role does technology play in all this?! A clear and comprehensive annual communication plan certainly seems to be part of the solution … but is it that simple?
VanillaSoft’s Rachel Spencer will be joined by a panel of experts for an animated discussion on this topic, including:
James Barnard, Associate Vice President of Digital Fundraising and Marketing at BWF.
Liz Herbers, Director of Annual Giving at University of Cincinnati Foundation.
Jeff Pacini, Vice President of Philanthropic Partnerships at Legends.
Daniel Sims, Director of Customer Success at VanillaSoft.