About this Talk
Concentrating on engagement over solicitation is a great first step, but how do you continue to strengthen your annual donor's affinity to your institution? How does one get annual donors to break from their traditional yearly gift and start truly investing in your intuition?
During this interview-styled chat, Danielle Manriquez of VanillaSoft will ask Ray how using both a Major Giving and Planned Giving ethos in an Annual Giving setting can help your donors become philanthropists.