From the Ground Up – Donor Foundation to Donor Evolution
A Talk by Lucy Thomas , Chad Chappell and Mary McDonald
About this Talk
One-time colleagues Mary McDonald and Chad Chappell meet to discuss their respective journeys from “phonathon manager” to present, lessons learned along the way (and how VanillaSoft brought them back together)! Core topics will include;
Using phonathon to establish a strong, foundational donor base.
Program expansion (into areas such as stewardship, alumni engagement and higher level giving).
Donor evolution: turning first-time donors into loyal and sustainable repeat-supporters.
… and (of course!) much, much more!