Mary McDonald Lucy Thomas Chad Chappell

From the Ground Up – Donor Foundation to Donor Evolution

A Talk by Lucy Thomas , Chad Chappell and Mary McDonald

About this Talk

One-time colleagues Mary McDonald and Chad Chappell meet to discuss their respective journeys from “phonathon manager” to present, lessons learned along the way (and how VanillaSoft brought them back together)! Core topics will include;

Using phonathon to establish a strong, foundational donor base.

Program expansion (into areas such as stewardship, alumni engagement and higher level giving).

Donor evolution: turning first-time donors into loyal and sustainable repeat-supporters.

… and (of course!) much, much more!

30 March 2022, 09:00 PM

09:00 PM - 09:30 PM

About The Speakers

Lucy Thomas

Lucy Thomas

Business Development Representative, VanillaSoft


Chad Chappell

Chad Chappell

Customer Success Manager, VanillaSoft


Mary McDonald

Mary McDonald

Vice President for University Advancement., Middle Georgia State University