Developing lifelong relationships with your constituents (at scale!)
A Talk by Jeff Pacini (Vice President, Philanthropic Partnerships, Legends)
About this Talk
Developing lifelong relationships at scale is challenging, but essential to unlocking the full impact of your engagement center. Doing this requires an understanding of where constituents are in their relationship with the university, embracing a different approach to segmentation, tailoring the communication and approach to meet their needs, and understanding that building authentic relationships takes time and will move at various speeds for each person.